Betfair representatives explained that this decision was taken because of the adoption of a brand new marketing strategy the company will embrace in the future. According to the new marketing strategy, Betfair will no longer sponsor clubs and player associations in the future. The new marketing strategy will focus instead of recruiting so-called “brand ambassadors” by creating sponsorship agreements with renowned players and sports personalities instead of whole clubs. The current brand ambassadors of Betfair are English cricket player Michael Vaughan, horse trainer Paul Nicholls, former football player Lee Dixon, and former rugby player Will Greenwood. From now on, these […]